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Embracing AI: How to show up in the ask economy
Making AI a practical marketing lever Over a year ago, we wrote a (somewhat cheeky) article on how AI will kill the SEO star. Just
Hiring Your First Head of Growth? Here’s an Interview Guide
When you’re building a business, often as the founder and/or founding team you wear a multitude of hats. You’re balancing the books, obsessing over product
Why Do We Personalise Our Customer Comms but Not Our Business Practices?
I have questions. Why in many businesses is customer growth performance still largely only reported in total or gross terms? Also, why do we use
How AI will boost brand budgets
Will ChatGPT kill the content marketing star? The topic of multiple articles, original and generated, since its explosion in December last year. Merry Christmas Google.
Five lessons learned from scaling brands across the African continent
At Growthink, we have been fortunate to aid in launching and scaling several brands across the African continent. From on-the-ground activations to optimising the top
AI and Video Businesses: A Match Made in Heaven
The television media industry is always looking for new ways to evolve and adapt to the latest technology. With the proliferation of AI tools of
Where does digital transformation go wrong
That phrase again. Digital transformation. The worry is that it’s starting to become wildly popular, and there isn’t a deep enough understanding of what it
The future of artificial intelligence using OpenAI
OpenAI is a leading research institute in the field of artificial intelligence (AI). Founded in 2015, the organization has made significant strides in the development
The rise and rise of FAST TV
Given that SVOD services such as Netflix, Disney+ and Paramount+ seem to dominate the streaming landscape, it may seem that there is not much choice